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The baby product claims check

Words like "safe" and "hypoallergenic" sound harmless in a caption but can create real problems for a baby brand. The claims check reads your copy first.

What it looks for

Safety promises ("safe for babies", "non-toxic"), allergy and skin claims ("hypoallergenic", "dermatologist tested"), material claims ("BPA-free", "organic", "natural"), performance and health outcomes ("helps baby sleep through the night", "reduces colic") and proof claims ("clinically proven", "doctor recommended").

What it does next

Each flagged phrase gets a plain-language reason and a safer rewrite you can copy. For example "hypoallergenic" can become "made with a gentle, fragrance-free formula" when you cannot back the original claim.

It runs on every draft

You do not have to remember to ask. After the Studio writes captions, product pages, ads or emails, the claims check appears under the draft so risky wording is caught before it goes live.

Not legal advice

The claims check is a helpful warning, not legal advice. Rules differ by product and country, so confirm important claims with a regulatory or legal professional.

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Questions

Which claims are flagged?

Safety, allergy, material, health-outcome and proof claims such as safe, hypoallergenic, BPA-free, organic and clinically proven.

Can I use the claims check on copy I wrote myself?

Yes. Paste your own text into the Studio and ask for a claims review.

More: all FAQs, 28 toddler games, Game Creator.